Archive for February, 2011

Project #4: Social Media’s Epic Failure in Predicting Grammy Winners…

Posted in Uncategorized on February 24, 2011 by diamondintherough25

     I chose to do a case study on the results of this year’s Grammy Awards. I came across a couple of interesting articles describing what happened during the Grammys last week, but the following account stems around a failure on the part of a major Social Media Montoring Firm known as Meltwater. Their error lies in the fact that half of the favorite recording artists that they mentioned/ predicted will win did not  actually win a Grammy:

An account of this prediction is decribed in the following:

Meltwater’s analysis has Justin Bieber overwhelmingly winning Best New Artist. Since I’ve heard almost nothing recently except things about Bieber, that sounds about right. Album of the Year is a closer call, with rapper Eminem’s Recovery edging out bad girl Katy Perry’s Teenage Dream. And how could a song named “F**k You” not win? The social media meme is that Cee Lo Green’s touching ballad about lost love will win the coveted Record of the Year, per Meltwater’s analysis.

(Update): Sadly, none of the Meltwater favorites won. Esperanza Spalding — with a tiny fraction of Bieber’s buzz — was named Best New Artist. Lady Antebellum’s “Need You Now” was named Album of the Year, in a much closer pack. Arcade Fire’s “The Suburbs” was named Record of the Year, and wasn’t even on the top five.

The company does this for a living, so it likes to strut its stuff on things that anyone can identify with so as to increase the odds that paying customers like brands will sign up to keep a watchful eye on how the social web, where fires start quickly and aren’t easily put out.  ( .

Another website that I stumbled upon ( describes this epic failure and includes various feedback  as well.

Just for kicks and giggles/ in case anyone missed the Grammys, I’ve included an ACCURATE list of those who actually WON an award:


Lesson learned from Com 6910…

Posted in Uncategorized on February 17, 2011 by diamondintherough25

This Communications Convergence class has been interesting thus far; even from reading some of the fascinating  posts that my classmates have posted on our  facebook page, there is much to consider in the realm of media and social networking.

One thing that I feel that is deemed interesting and worthy of sharing is some information that Mary from Anthology Marketing shared with us a couple of weeks ago. Out of the many topics that she discussed that day, the topic of creating a personal brand (personal website) was mentioned. In creating a personal brand, it is essential to remember the following:

  • Outcome
  • Behavior
  • Influence

Other elements mentioned in regards to building an interesting site/ creating a brand include:

  • Keep your target in mind
  • Design and write for the end user
  • Clarity- where should the eyes go? What is it that you want the readers or your page to do?
  • Balance- mix things up a little
  • Personality- how is your page different than others?
  • Engagement- optimize/ make changes
  • Relevancy- it has to appeal to an audience

    Under these three important aspects are the topics of reach, proximity, expertise, relevance, credibility, and trust.

    All this said, if one were to create an interactive website, it is crucial that it be just that: INTERACTIVE and most importantly INTERESTING. No one wants to read a boring/ ineffective page.

    Mary mentioned a funny website called

    I actually went to this horrible website and stumbled upon the “worst websites of 2010” link- I pasted it below:

    Google Reader

    Posted in Uncategorized on February 10, 2011 by diamondintherough25

    Honestly,  I was indecisive  and a little confused about which topic to write about for this week’s assignment (hence the late post), so I decided to discuss Google Reader – a venue of communication that allow us to converge all of our media into one place and then share it with others via internet posts, e-mail, or text.

    Google Reader

    On reading about this way of communication, I found it to be interesting. I personally have a google/gmail account and never really looked into this venue until tonight. Basically, this is an igoogle application. It allows users to carry out the following:

    Keep tabs on your favorite websites

    Google Reader serves as a giant bookmarker to save sites frequently visited or that one would like to find easily.

    Share websites with friends

    Title pretty much says it all- Google reader makes it easy to send websites to friends with simple click. This section of Google also functions as a blog, since it allows individuals to post their recently posted media in a blog like fashion and customize it with pictures/ images.

    Portable  and Convenient

    Google Reader can be accessed anywhere. One can gain access to it on an phone while riding on the bus, an ipad, computer, or pretty much any gadget that can connect to the internet.

    My Communication Style…

    Posted in Uncategorized on February 1, 2011 by diamondintherough25

    So, in last week’s communication convergence class, we talked a little bit about communication styles and how one would communicate with their friends  whether is is via facebook, test messaging, phone, and what not. Professor Heckthorn also asked about our take on voice mail (Which I thought was a striking discussion that brought up very interesting opinions).  The following is my take on mutiple issues regarding communication styles:

    1. Who do I talk to on Facebook and how do I talk to them?

    Generally, I talk to my friends from church and school (HPU) on my facebook account, but on occasion, I will connect with individuals I attended high school with. Honestly, it can be kind of akward talking to those indiviuals that I attended high school/ middle/elmentary school with; what do you talk about?? Usually with them it is just small talk like “Omg…its been a really long time since we’ve talked- how have you been?” Or if theygraduate from college/ get engaged/married/ have a baby it’s like: “Congrats!” and that’s pretty much it. This could go the same way with those I attended my undergraduate college with; there’s only so much that I feel like I can discuss with them until its like “yeah, this is kinda weird, I haven’t seen you in two years and I don’t have anything to say to you” type thing.

    Normally, with my friends here in Hawaii, I will go to their page and say hello, type a joke on their page,  or ask if they wanna chill during the weekend and what not. I usually just text them rather than contact them via facebook unless I feel the need to send them a message.

    Another thing about facebook…

    if someone that I DO NOT KNOW asks me to be friends with them, I will accept them on the condition that I actually REMEMBER meeting them!  I seriously CANNOT STAND IT when creepers come and request to be my friend, in fact, I have private settings up on my page so that it makes it difficult for people who are not in my networks (Hawaii Pacific University and Nyack College) to find me in the first place.

    2. Who do I call/ text?

    Texting is pretty much universal- I text all my friends; all the time (unless I’m in class, working, or sleeping- haha). I love to text.

    Frankly, though (and I’m pretty sure this is a common occurrance among a lot of people), it does urk me when complete strangers or unrecognizable phone numbers text me. Most of the time I don’t answer, but sometimes I reply back with “who is this?” …depends on my mood.

    Phone calls are the same as mentioned above, but mainly I call my really close church friends, parents, and some family back home. If a number calls me that I don’t recognize, 9 times out of 10, I will answer it, however there are times when it is some obscure mainland area code that seems off the wall to me, I will let the call go to voice mail. Speaking of voicemail- I HATE IT!! It is truly annoying; as soon as I hear the message, I delete it unless it is REALLY important. I’m not one to save voicemails.

    3. For what purposes to I communicate?

    I pretty much contact people just to say hello, for lengthy conversations about semi-serious, or serious life issues (mainly with family and close friends), or for business purposes. I am a caring and compassionate individual, so if I have a friend who is going through something, I will text/call them to check up on and see if they are okay.

    Well, I guess that’s all she wrote for now! 😉

    Let’s do this thing…

    Posted in Uncategorized on February 1, 2011 by diamondintherough25

    Aloha, all!

    Its been a while since I’ve activated a blog account, so I guess its a good thing I’ve joined COM 6910; all the more reason to tap into my writing hobby/skill 🙂

    Anyways, I found an interesting article on a website called regarding social media. The author of this blog like article discussed predictions of news media in 2011.

    One thing that really struck me as interesting was regarding prediction number 3: Tablet-based news. This aspect was actually discussed in my History of American News Media class last night- as we reach higher technological abilities in our progression of 2011, we have access to tablets like the Ipad and Samsung Galaxy, etc. With these new gadgets, brings the concern that no one is going to be interested in picking up a newspaper from the stands and that market itself is on the brink of being in jeopardy… Just something to think about I guess. Also, in regards to the media- the last point of this article, number 10 on interactive television is facinating to me. We go online all the time, so why not converge the net with television??

    1. Leaks and Journalism: A New Kind of Media Entity

    In 2010, we saw the rise of WikiLeaks through its many controversial leaks. With each leak, the organization learned and evolved its process in distributing sensitive classified information. In 2011, we’ll see several governments prosecute WikiLeaks founder Julian Assange for his role in disseminating classified documents and some charges will have varying successes. But even if WikiLeaks itself gets shut down, we’re going to see the rise of “leakification” in journalism, and more importantly we’ll see a number of new media entities, not just mirror sites, that will model themselves to serve whistle blowers — WikiLeaks copycats of sorts. Toward the end of this year, we already saw Openleaks, Brusselsleaks, and Tradeleaks. There will be many more, some of which will be focused on niche topics.

    Just like with other media entities, there will be a new competitive market and some will distinguish themselves and rise above the rest. So how will success be measured? The scale of the leak, the organization’s ability to distribute it and its ability or inability to partner with media organizations. Perhaps some will distinguish themselves by creating better distribution platforms through their own sites by focusing on the technology and, of course, the analysis of the leaks. The entities will still rely on partnerships with established media to distribute and analyze the information, but it may very well change the relationship whistleblowers have had with media organizations until now.

    2. More Media Mergers and Acquisitions

    At the tail end of 2010, we saw the acquisition of TechCrunch by AOL and the Newsweek merger with The Daily Beast. In some ways, these moves have been a validation in the value of new media companies and blogs that have built an audience and a business.

    But as some established news companies’ traditional sources of revenue continue to decline, while new media companies grow, 2011 may bring more media mergers and acquisitions. The question isn’t if, but who? I think that just like this year, most will be surprises.

    3. Tablet-Only and Mobile-First News Companies

    In 2010, as news consumption began to shift to mobile devices, we saw news organizations take mobile seriously. Aside from launching mobile apps across various mobile platforms, perhaps the most notable example is News Corp’s plan to launch The Daily, an iPad-only news organization that is set to launch early 2011. It will cost $0.99 per week, though Apple will take 30%. But that’s not the only hurdle, as the publication relies on an iPad-owning audience. There will have been 15.7 million tablets sold worldwide in 2010, and the iPad represents roughly 85% of that. However, that number is expected to more than double in 2011. Despite a business gamble, this positions news organizations like The Daily for growth, and with little competition, besides news organizations that repurpose their web content. We’ve also seen the launch of an iPad-only magazine with Virgin’s Project and of course the soon-to-launch social news iPad application from Betaworks.

    But it’s not just an iPad-only approach, and some would argue that the iPad isn’t actually mobile; it’s leisurely (yes, Mark Zuckerberg). In 2011, we’ll see more news media startups take a mobile-first approach to launching their companies. This sets them up to be competitive by distributing on a completely new platform, where users are more comfortable with making purchases. We’re going to see more news companies that reverse the typical model of website first and mobile second.

    4. Location-Based News Consumption


    In 2010, we saw the growth of location-based services like Foursquare, Gowalla and SCVNGR. Even Facebook entered the location game by launching its Places product, and Google introduced HotPot, a recommendation engine for places and began testing it in Portland. The reality is that only 4% of online adults use such services on the go. My guess is that as the information users get on-the-go info from such services, they’ll becomes more valuable and these location-based platforms will attract more users.

    Part of the missing piece is being able to easily get geo-tagged news content and information based on your GPS location. In 2011, with a continued shift toward mobile news consumption, we’re going to see news organizations implement location-based news features into their mobile apps. And of course if they do not, a startup will enter the market to create a solution to this problem or the likes of Foursquare or another company will begin to pull in geo-tagged content associated with locations as users check in.

    5. Social vs. Search

    In 2010, we saw social media usage continue to surge globally. Facebook alone gets 25% of all U.S. pageviews and roughly 10% of Internet visits. Instead of focusing on search engine optimization (SEO), in 2011 we’ll see social media optimization become a priority at many news organizations, as they continue to see social close the gap on referrals to their sites.

    Ken Doctor, author of Newsonomics and news industry analyst at Outsell, recently pointed out that social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter only account for 10% to 15% of their overall referrals, but are number one in growth. For news startups, the results are even more heavy on social. And of course, the quality of these referrals is often better than readers who come from search. They generally yield more pageviews and represent a more loyal reader than the one-off visitors who stumble across the site from Google.

    6. The Death of the ‘Foreign Correspondent’


    What we’ve known as the role of the foreign correspondent will largely cease to exist in 2011. As a result of business pressures and the roles the citizenry now play in using digital technology to share and distribute news abroad, the role of a foreign correspondent reporting from an overseas bureau “may no longer be central to how we learn about the world,” according to a recent study by the Reuters Institute for the Study of Journalism. The light in the gloomy assessment is that there is opportunity in other parts of the world, such as Asia and Africa, where media is expanding as a result of “economic and policy stability,” according to the report. In 2011, we’ll see more news organizations relying heavily on stringers and, in many cases, social content uploaded by the citizenry.

    7. The Syndication Standard and the Ultimate Curators

    Syndication models will be disrupted in 2011. As Clay Shirky recently predicted, more news outlets will get out of the business of re-running the same story on their site that appeared elsewhere. Though this is generally true, the approach to syndication will vary based on the outlet. The reality is that the content market has become highly fragmented, and if content is king, then niche is certainly queen. Niche outlets, which were once curators of original content produced by established organizations, will focus more on producing original content. While established news brands, still under pressure to produce a massive amount of content despite reduced staff numbers, will become the ultimate curators. This means they will feature just as much content, but instead through syndication partners.

    You already see this taking place on sites like or, both of whose technology sections feature headlines and syndicated content from niche technology publications. In this case, it won’t only be the reader demand for original content that drives niche publications to produce more original content, but also its relationship with established organizations that strive to uphold the quality of their content and the credibility of their brand. Though original content will be rewarded, specialized, niche publications could benefit the most from the disruption.

    8. Social Storytelling Becomes Reality

    In 2010, we saw social content get weaved into storytelling, in some cases to tell the whole story and in other cases to contextualize news events with curation tools such as Storify. We also saw the rise of social news readers, such as Flipboard and Pulse mobile apps and others.

    In 2011, we’ll not only see social curation as part of storytelling, but we’ll see social and technology companies getting involved in the content creation and curation business, helping to find the signal in the noise of information.

    We’ve already heard that YouTube is in talks to buy a video production company, but it wouldn’t be a surprise for the likes of Twitter or Facebook to play a more pivotal role in harnessing its data to present relevant news and content to its users. What if Facebook had a news landing page of the trending news content that users are discussing? Or if Twitter filtered its content to bring you the most relevant and curated tweets around news events?

    9. News Organizations Get Smarter With Social Media

    In 2010, news organizations began to take social media more seriously and we saw many news organizations hire editors to oversee social media. USA Today recently appointed a social media editor, while The New York Times dropped the title, and handed off the ropes to Aron Pilhofer’s interactive news team.

    The Times‘ move to restructure its social media strategy, by going from a centralized model to a decentralized one owned by multiple editors and content producers in the newsroom, shows us that news organizations are becoming more sophisticated and strategic with their approach to integrating social into the journalism process. In 2011, we’re going to see more news organizations decentralize their social media strategy from one person to multiple editors and journalists, which will create an integrated and more streamlined approach. It won’t just be one editor updating or managing a news organization’s process, but instead news organizations will work toward a model in which each journalist serves as his or her own community manager.

    10. The Rise of Interactive TV


    In 2010, many people were introduced to Internet TV for the first time, as buzz about the likes of Google TV, iTV, Boxee Box and others proliferated headlines across the web. In 2011, the accessibility to Internet TV will transform television as we know it in not only the way content is presented, but it will also disrupt the dominance traditional TV has had for years in capturing ad dollars.

    Americans now spend as much time using the Internet as they do watching television, and the reality is that half are doing both at the same time. The problem of being able to have a conversation with others about a show you’re watching has existed for some time, and users have mostly reacted to the problem by hosting informal conversations via Facebook threads and Twitter hashtags. Companies like Twitter are recognizing the problem and finding ways to make the television experience interactive.

    It’s not only the interaction, but the way we consume content. Internet TV will also create a transition for those used to consuming video content through TVs and bring them to the web. That doesn’t mean that flat screens are going away; instead, they will only become interconnected to the web and its many content offerings.

    More Social Media Resources from Mashable:

    The Holiday Survival Guide for Social Media Professionals
    5 Ways Cities Are Using Social Media to Reverse Economic Downturn
    Why More Health Experts Are Embracing the Social Web
    For Restaurants, Social Media Is About More Than Just Marketing
    4 Effective Tools for Monitoring Your Child’s Online Safety

    Images courtesy of iStockphoto, Goldmund, and Flickr, Laughing Squid, Ed Yourdon, U.S. Army


    Hello world!

    Posted in Uncategorized on February 1, 2011 by diamondintherough25

    Welcome to This is your first post. Edit or delete it and start blogging!